Ads and fundraising workflows
What this page helps you do
You can thank supporters, run a promotion, or share a fundraising callout without talking over the play and without switching away from the game camera. The goal: keep the action on screen while your message shows up in a clean, broadcast-style way.
Pick a message style (quick guide)
- Lower-third message (best for quick shoutouts): “Tonight’s stream is supported by…”, “Snack bar is open”.
- Rotating sponsor/promo (best for season-long support): cycles through names/logos every X seconds.
- Full-screen during breaks (best for halftime or between periods): QR code, donation link, raffle details.
- Scoreboard-adjacent placement (best for “always-on” support): a small “Sponsored by…” near your scoreboard area.
Workflow 1: Quick supporter shoutout (10–15 seconds)
Use this when a family donates, a local business sponsors a game, or you want to share a short announcement without interrupting play.
Keep it to one sentence so it’s readable on phones:
- “Thanks to Riverside Dental for supporting the Tigers!”
- “Fundraiser night: concessions support the team”
- “Donate: team.link/donate”
Display the message for about 10–15 seconds, then hide it. Viewers will catch it, and you won’t cover the action for long.
Good moments: after a score, during a stoppage, between batters, or when the ball is out of play.
Workflow 2: Season-long rotating sponsors (set once, run all season)
This is the “set it and forget it” option: add multiple supporters and let them rotate automatically so you don’t have to remember to trigger each one.
Collect what you need for each sponsor:
- Name (required)
- Logo (optional, but nice)
- One short line of text (optional): “10% off with code TIGERS”
Pick one:
- One at a time every 20–30 seconds (cleanest)
- Small strip that stays on-screen (least effort)
A good starting point is 20–30 seconds per sponsor with gentle transitions. If you’re streaming mostly to phones, slower is usually better.
Workflow 3: Fundraising callout that doesn’t interrupt the broadcast
Fundraising works best when it’s easy to act on (QR code or short link) and shown when gameplay is naturally paused.
Don’t overload the screen. Choose one:
- Scan a QR code
- Visit a short link (example:
team.link/donate) - Text a keyword (example: “Text TIGERS to 55555”)
Best times for a bigger fundraising card:
- Pre-game countdown
- Timeouts / injuries / long huddles
- Half-time / between periods / between innings
- Post-game “thanks for watching”
- Use a large QR code with clear white space
- Use 5–7 words max above it: “Support the team: scan to donate”
- Show it for 15–25 seconds during breaks
Workflow 4: Promotions that feel helpful (not spammy)
Promotions work when they’re relevant to families watching youth sports.
- Team nights: “Pizza night after the game — mention Tigers”
- Concessions reminder: “Snack bar open — supports the team”
- Local sponsor deal: “10% off this weekend for Tigers families”
Make messages look broadcast-quality (without design skills)
- Keep it short: one idea per message.
- Use high contrast: light text on a dark bar, or dark text on a light bar.
- Stay out of the action: place messages along the bottom/top edges.
- Use consistent wording: “Supported by…”, “Tonight’s sponsor…”, “Donate: …”
Sample message templates (copy/paste)
- “Thanks to [Name] for supporting [Team]!”
- “Tonight’s stream supported by [Business]”
- “Shoutout to [Family Name] for a team donation—thank you!”
- “Support the team: scan to donate”
- “Raffle tickets available—proceeds support [Team]”
- “Concessions open—thank you for helping the kids!”
- “[Business]: Tigers families get [deal]”
- “Post-game special at [Business] tonight”
- “Mention [Team] to support the program”
FAQ
Not if you keep messages short, use a small placement (like a lower-third), and avoid showing them during critical plays. Most viewers appreciate sponsor support when it looks clean and doesn’t cover the game.
A simple rhythm is: one short message every few minutes, plus a longer fundraising callout during breaks. If anyone complains it’s too much, slow it down.
Set up a rotating sponsor list and let it run. Then use quick one-off shoutouts only when something special happens (a new donation, a sponsor in the stands, fundraiser reminder).